We have all experienced pain around writing for business. We know how important it is to get it right. But even when we live and breathe our message, putting it into words isn’t always easy. Do some of these scenarios sound familiar?
Do you …
> Dread writing your articles?
> Wonder why you can’t quite get your message into words?
> Fight that nagging feeling that something’s not right? (typos, grammar mistakes, missed punctuation…)
> Struggle to strike the right emotional tone?
> Stress over your open rate?
> Worry that your readers aren’t convinced that you understand their pain points?
> Agonize over the look and feel of your website, brochures, and sales pages?
In this online economy, our words are the face of our brand. They must faithfully represent who we are, accurately describe what we have to offer, and effectively touch our market. That’s a tall order…
Is there anything more painful to read than a powerful message which is poorly written? Whether consciously or unconsciously, we know we can be judged if we struggle to speak or write well.
If you cringe each time you write for your business, just think how great would it be if you could say …
> My marketing message is sharp, focused, and hits the mark every time.
> My clients know I ‘get’ their pain and they value the solutions that I offer.
> I know my emails are error free.
> My articles speak in a way that touches my market.
> My clients recognize my voice, and it is consistent across my brand.
> My newsletters are converting to paying clients!
> My brochures make a good impression and complement my brand.
> My teaching modules are clear and well-organized, adding to the clarity of my message.
> The graphics on my website add value to the text, and drive home each point I am trying to make.
If you would like some support in any of these areas, let’s schedule a strategy session!
<><